Life After Google

The Fall of Big Data and the Rise of the Blockchain Economy
A compelling examination of The Age of Google, data gathering and the true cost of ‘free’ services, the Google mindset and its impact on user security, and what lies ahead for Silicon Valley and the future of ‘cryptocosm’—the new architecture of the blockchain and its derivatives. Gilder covers the evils of the Google Age: porous Internet security, unmoored money, regulatory overreach, network concentration, officious delays, and diminishing returns of big data; and looks at how blockchain offers simpler systems controlled by individual agents closer to the actual point of service while also exploring the vulnerabilities of it.
The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life After Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns.
Google’s astonishing ability to ‘search and sort’ attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars—and everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of ‘aggregate and advertise’ works—for a while—if you control an empire of data centres, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads.
The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the ‘cryptocosm’—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google.
Silicon Valley, long dominated by a few giants, faces a ‘great unbundling’, which will disperse computer power and commerce and transform the economy and the Internet.
Life after Google is almost here.